For a relatively new brand, STI Tire & Wheel is obviously gaining a lot of traction very quickly in the powersports industry. This was evident by the number of dealers and powersports company representatives who stopped by the STI display at the 46th running of the Dealernews Magazine International Powersports Dealer Expo, held February 17-19, 2012, at the Indiana Convention Center in Indianapolis. This is the biggest trade show in the country, attended by everyone who’s anyone in the motorcycle/ATV/UTV/watercraft/snowmobile game. Approximately 20,000 people came through the doors over three days to check out some 900 exhibits.
It was the first time STI had showcased its product line with its own, dedicated display, and the STI staff was kept busy discussing tires such as the Black Diamond, Tech 4 and the brand new Silverback-XLite. STI’s HD Alloy line has already attracted considerable attention with its HD1 and HD2 wheels, and was turning even more heads with the HD3 and HD Beadlock models, unveiled at the Indy show for the first time.
There was barely enough time to snap some pictures, but our guys managed to grab a few: